India: political ad spend on Google by state 2024 | Statista

Between 2018 and 2024, the highest amount of political ad expenditure on Google in India was accounted for by ads shown in Tamil Nadu, worth over 500 million rupees. In comparison, the union territory of Lakshadweep accounted for the least amount of political ad spend on Google during the given period.

Political ad expenditure on Google in India between 2018 and 2024, by state (in million Indian rupees)

Characteristic	Ad spend in million Indian rupees
Tamil Nadu	514
Telangana	343
Uttar Pradesh	249
Karnataka	236
Madhya Pradesh	216
Andhra Pradesh	157
Delhi	151
Rajasthan	149
Maharashtra	143
Gujarat	137
West Bengal	112
Bihar	108
Odisha	80
Punjab	76.5
Haryana	64.1
Assam	40.4
Chhattisgarh	40.2
Kerala	38.4
Himachal Pradesh	35.7
Chandigarh	21.4
Goa	21.3
Jharkhand	20.5
Uttarakhand	17.2
Meghalaya	15.1
Jammu and Kashmir	13.4
Tripura	8.68
Manipur	7.99
Mizoram	2.36
Nagaland	2.25
Puducherry	2.07
Andaman and Nicobar Islands	0.83
Sikkim	0.83
Arunachal Pradesh	0.71
Dadra and Nagar Haveli and Daman and Diu	0.66
Daman and Diu	0.62
Ladakh	0.54
Lakshadweep	0.44

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Release date

March 2024

More information

Region

India

Survey time period

2018 to 2024

Supplementary notes

One Indian rupee is equal to 0.011 euros and 0.012 U.S. dollars as of March 2024.

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