Ad length influence on user attention on various platforms in the U.S. in 2022

Published by Statista Research Department, Dec 14, 2023

According to a survey done in the United States in 2022, Gen Zers were tolerating shorter ad formats on platforms such as Snapchat and TikTok. Only 18 percent of the U.S. Gen Z population was watching longer format ads on linear TV.

Influence of advertising length on user attention in the United States according to platform in 2022, by share of respondents

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Release date

December 2022

Region

North America, United States

Age group

18 years and older

Supplementary notes

The source does not provide exact information on the number of respondents and the dates of the survey.

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