Consumer opinions on brands celebrating Juneteenth in ads U.S. 2023
four out of 10 respondents identifying as Black.
Observed on the 19th of June, Juneteenth celebrates the emancipation of enslaved individuals. Its roots trace back to 1865, when enslaved people in Texas, the last Confederate state during the Civil War, received news about the Emancipation Proclamation. Juneteenth gained national recognition during the George Floyd protests in 2020, prompting its designation as a federal holiday in 2021.
During a March 2023 survey among consumers in the United States, 25 percent of respondents said all brands and companies should celebrate Juneteenth in their marketing or advertising. This sentiment was expressed by more than Observed on the 19th of June, Juneteenth celebrates the emancipation of enslaved individuals. Its roots trace back to 1865, when enslaved people in Texas, the last Confederate state during the Civil War, received news about the Emancipation Proclamation. Juneteenth gained national recognition during the George Floyd protests in 2020, prompting its designation as a federal holiday in 2021.