J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowAs of April 2023, nearly 60 percent of consumers surveyed in Brazil said creativity was out-of-home (OOH) advertisements' most remarkable characteristic. Almost one-third mentioned the use of technology, whereas little more than one-quarter cited brand updates and price deals. According to the same 2023 study, about 80 percent of consumers in Brazil interacted with outdoor ads.
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