In June 2023, the effective cost-per-mille (eCPM) for in-app rewarded ads for iOS in the United States stood at 17.84 U.S. dollars, while the same value for Android apps was 19.21 U.S. dollars. The eCPM for in-app interstitial ads for iOS was 15.3 U.S. dollars, and the Android one stood at almost the same - 15.02 U.S. dollars.
In-app advertising effective cost-per-mille (eCPM) the United States in June 2023, by ad type & OS (in U.S. dollars)
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Appodeal. (July 4, 2023). In-app advertising effective cost-per-mille (eCPM) the United States in June 2023, by ad type & OS (in U.S. dollars) [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/1398447/ecpm-ad-type-ios-android-usa/
Appodeal. "In-app advertising effective cost-per-mille (eCPM) the United States in June 2023, by ad type & OS (in U.S. dollars)." Chart. July 4, 2023. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/1398447/ecpm-ad-type-ios-android-usa/
Appodeal. (2023). In-app advertising effective cost-per-mille (eCPM) the United States in June 2023, by ad type & OS (in U.S. dollars). Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/1398447/ecpm-ad-type-ios-android-usa/
Appodeal. "In-app Advertising Effective Cost-per-mille (Ecpm) The United States in June 2023, by Ad Type & Os (in U.S. Dollars)." Statista, Statista Inc., 4 Jul 2023, https://www.statista.com/statistics/1398447/ecpm-ad-type-ios-android-usa/
Appodeal, In-app advertising effective cost-per-mille (eCPM) the United States in June 2023, by ad type & OS (in U.S. dollars) Statista, https://www.statista.com/statistics/1398447/ecpm-ad-type-ios-android-usa/ (last visited May 09, 2024)
In-app advertising effective cost-per-mille (eCPM) the United States in June 2023, by ad type & OS (in U.S. dollars) [Graph], Appodeal, July 4, 2023. [Online]. Available: https://www.statista.com/statistics/1398447/ecpm-ad-type-ios-android-usa/