Quarterly Klarna penetration, online or offline, in Sweden 2018-2023
Statista's Consumer Insights. The numbers shown here refer to the share of respondents who indicated they used Klarna in the last 12 months, either for POS transactions with a mobile device in stores and restaurants or for online shopping. Three out of 10 from Sweden indicated they had used Klarna in a POS setting between April 2022 and March 2023 - with seven out of 10 respondents saying they used Klarna during this same time for online payments.
Klarna adoption for in-store payments in Sweden was lower in 2023 than it was in early 2020, although use among consumers remained high. This is according to two different questions asked throughout multiple surveys from