Between October 2021 and September 2022, the average cost-per-lead (CPL) in Google Ads search advertising for attorneys and legal services reached 111.86 U.S. dollars and was the highest among the presented industries. At the same time the lowest result was for automotive repair, service, and parts, with CPL valued at 19.85 dollars.
Average cost-per-lead (CPL) in Google Ads search advertising in North America between October 2021 and September 2022, by industry (in U.S. dollars)
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WordStream. (May 10, 2023). Average cost-per-lead (CPL) in Google Ads search advertising in North America between October 2021 and September 2022, by industry (in U.S. dollars) [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/1383423/google-ads-cpl-industry/
WordStream. "Average cost-per-lead (CPL) in Google Ads search advertising in North America between October 2021 and September 2022, by industry (in U.S. dollars)." Chart. May 10, 2023. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/1383423/google-ads-cpl-industry/
WordStream. (2023). Average cost-per-lead (CPL) in Google Ads search advertising in North America between October 2021 and September 2022, by industry (in U.S. dollars). Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/1383423/google-ads-cpl-industry/
WordStream. "Average Cost-per-lead (Cpl) in Google Ads Search Advertising in North America between October 2021 and September 2022, by Industry (in U.S. Dollars)." Statista, Statista Inc., 10 May 2023, https://www.statista.com/statistics/1383423/google-ads-cpl-industry/
WordStream, Average cost-per-lead (CPL) in Google Ads search advertising in North America between October 2021 and September 2022, by industry (in U.S. dollars) Statista, https://www.statista.com/statistics/1383423/google-ads-cpl-industry/ (last visited May 02, 2024)
Average cost-per-lead (CPL) in Google Ads search advertising in North America between October 2021 and September 2022, by industry (in U.S. dollars) [Graph], WordStream, May 10, 2023. [Online]. Available: https://www.statista.com/statistics/1383423/google-ads-cpl-industry/