In 2022, the median advertising cost of sale (ACOS) of sponsored display ads on Amazon in the United States stood at 43.8 percent. Advertising cost of sale (ACOS) is the total cost of ad campaigns divided by the total revenue attributed to these campaigns. It is expressed as a percentage and is the metric most commonly used to indicate the efficiency of advertising campaigns.
Median Amazon sponsored display advertising cost of sale (ACOS) in the United States from 2020 to 2022
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Perpetua Labs Limited. (February 15, 2023). Median Amazon sponsored display advertising cost of sale (ACOS) in the United States from 2020 to 2022 [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/1377491/amazon-sponsored-display-acos-usa/
Perpetua Labs Limited. "Median Amazon sponsored display advertising cost of sale (ACOS) in the United States from 2020 to 2022." Chart. February 15, 2023. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/1377491/amazon-sponsored-display-acos-usa/
Perpetua Labs Limited. (2023). Median Amazon sponsored display advertising cost of sale (ACOS) in the United States from 2020 to 2022. Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/1377491/amazon-sponsored-display-acos-usa/
Perpetua Labs Limited. "Median Amazon Sponsored Display Advertising Cost of Sale (Acos) in The United States from 2020 to 2022." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1377491/amazon-sponsored-display-acos-usa/
Perpetua Labs Limited, Median Amazon sponsored display advertising cost of sale (ACOS) in the United States from 2020 to 2022 Statista, https://www.statista.com/statistics/1377491/amazon-sponsored-display-acos-usa/ (last visited May 09, 2024)
Median Amazon sponsored display advertising cost of sale (ACOS) in the United States from 2020 to 2022 [Graph], Perpetua Labs Limited, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1377491/amazon-sponsored-display-acos-usa/