Number of video OTT unique visitors India 2020-2022
In April 2022, there were about 456 million unique video over-the-top (OTT) visitors in India. A consistent increase in the number of unique visitors in the video category was seen over the years from April 2020. The coronavirus pandemic played a vital role in boosting video streaming activity in India. Indigenous OTT video platforms surpassed their global rivals by offering Indian users a wide array of content in various Indian languages.