According to a survey conducted in India between 2020 and 2021, 90 percent of the online retail spending was from urban regions of the South Asian country in 2021. However, 24 percent of online shoppers were estimated to be from rural areas by 2030.
Share of online retail spending in India in 2021, with estimates until 2030, by area
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BCG India. (June 27, 2022). Share of online retail spending in India in 2021, with estimates until 2030, by area [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1339224/india-online-retail-spending-share-by-area/
BCG India. "Share of online retail spending in India in 2021, with estimates until 2030, by area." Chart. June 27, 2022. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1339224/india-online-retail-spending-share-by-area/
BCG India. (2022). Share of online retail spending in India in 2021, with estimates until 2030, by area. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1339224/india-online-retail-spending-share-by-area/
BCG India. "Share of Online Retail Spending in India in 2021, with Estimates until 2030, by Area." Statista, Statista Inc., 27 Jun 2022, https://www.statista.com/statistics/1339224/india-online-retail-spending-share-by-area/
BCG India, Share of online retail spending in India in 2021, with estimates until 2030, by area Statista, https://www.statista.com/statistics/1339224/india-online-retail-spending-share-by-area/ (last visited May 21, 2024)
Share of online retail spending in India in 2021, with estimates until 2030, by area [Graph], BCG India, June 27, 2022. [Online]. Available: https://www.statista.com/statistics/1339224/india-online-retail-spending-share-by-area/