Shopping days for electronics Germany 2020

Around 56 percent of respondents in Germany stated that Saturday was their preferred day on which to buy electronic gadgets in 2020. The least popular day by far, across all years, was Sunday. This is probably due to the fact that in Germany shops are closed on Sunday. This survey asked people their preferred day on which to buy electronic items.
The consumption and media analysis (Verbrauchs- und Medienanalyse) VuMA provides information on more than 1,000 brands and almost all products advertised in the media. The report provides data on usage and shopping behavior, media usage as well as opinions and attitudes of the German-speaking population aged 14 years and older.

Preferred days to buy consumer and household electronics on in Germany from 2016 to 2020

Characteristic	2016	2017	2018	2019	2020
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Release date

November 2020

More information

Region

Germany

Survey time period

2016 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information about the population:
Base: German-speaking population aged 14 years and older in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2016: 23.102 respondents, representing 69.56 million people
2017: 23.106 respondents, representing 70.09 million people
2018: 23,086 respondents, representing 70.45 million people
2019: 23,120 respondents, representing 70.60 million people
2020: 23,138 respondents, representing 70.63 million people
2021: 23,299 respondents, representing 70.54 million people

The values refer to the following studies:
2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022

Further information on methodology available here and in the report.

Figures were rounded for better understanding of the statistic.

Multiple answers were possible. Therefore, the percentage points can exceed 100.

This question was phrased by the source as follows: "On which day would you personally buy the following items? Please provide all the days on which you would buy the products."