Affluent consumers' preferred holiday activities worldwide Q4 2023
A global study conducted in the fourth quarter of 2023 analyzed the main holiday activities experienced by affluent consumers over the past 12 months. According to the survey, eating in a fine-dining restaurant while on vacation and staying in a five or more starred hotel were the most common holiday activities, mentioned by roughly six in ten respondents. By contrast, having a private transport experience was the least popular option among the available choices, with around 21 percent of the sample opting for this activity while on holiday.