Leading gaming content creators India 2024, by YouTube subscribers
As of the beginning of 2024, one of the most popular YouTube gaming channels in India was Total Gaming with just under 40 million subscribers, making its creator, Ajay, the country's leading game streamer. Game streaming has quickly caught up in India with the rapid penetration of the gaming and smartphone markets, respectively. YouTube and Loco are two popular game streaming platforms in the country, touted as alternatives to the American streaming platform, Twitch.