Decision Lab in 2022, reading reviews was the leading driver of trust of Vietnamese consumers when using social commerce, as confirmed by 68 percent of the respondents. A major proportion of respondents also considered listening to experiences from friends and family a trust driver when it comes to social commerce.
According to a recent survey conducted in Vietnam by Drivers of consumer trust when using social commerce in Vietnam in 2022
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Decision Lab. (April 5, 2022). Drivers of consumer trust when using social commerce in Vietnam in 2022 [Graph]. In Statista. Retrieved May 21, 2024, from https://www.statista.com/statistics/1301138/vietnam-drivers-of-consumer-trust-when-using-social-commerce/
Decision Lab. "Drivers of consumer trust when using social commerce in Vietnam in 2022." Chart. April 5, 2022. Statista. Accessed May 21, 2024. https://www.statista.com/statistics/1301138/vietnam-drivers-of-consumer-trust-when-using-social-commerce/
Decision Lab. (2022). Drivers of consumer trust when using social commerce in Vietnam in 2022. Statista. Statista Inc.. Accessed: May 21, 2024. https://www.statista.com/statistics/1301138/vietnam-drivers-of-consumer-trust-when-using-social-commerce/
Decision Lab. "Drivers of Consumer Trust When Using Social Commerce in Vietnam in 2022." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1301138/vietnam-drivers-of-consumer-trust-when-using-social-commerce/
Decision Lab, Drivers of consumer trust when using social commerce in Vietnam in 2022 Statista, https://www.statista.com/statistics/1301138/vietnam-drivers-of-consumer-trust-when-using-social-commerce/ (last visited May 21, 2024)
Drivers of consumer trust when using social commerce in Vietnam in 2022 [Graph], Decision Lab, April 5, 2022. [Online]. Available: https://www.statista.com/statistics/1301138/vietnam-drivers-of-consumer-trust-when-using-social-commerce/