Decision Lab in Vietnam in 2022 revealed that around 49 percent of Vietnamese respondents had purchased consumer packaged goods indirectly from Facebook, meaning they had bought said products on e-commerce platforms after having seen the information on Facebook. By comparison, around 31 percent of them purchased these products directly on Facebook.
A survey conducted by Online shopping conversion of consumer packaged goods (CPG) from Facebook in Vietnam in 2022, by purchasing stage
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Decision Lab. (March 17, 2022). Online shopping conversion of consumer packaged goods (CPG) from Facebook in Vietnam in 2022, by purchasing stage [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1299395/vietnam-cpg-online-shopping-conversion-from-facebook-by-stage/
Decision Lab. "Online shopping conversion of consumer packaged goods (CPG) from Facebook in Vietnam in 2022, by purchasing stage." Chart. March 17, 2022. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1299395/vietnam-cpg-online-shopping-conversion-from-facebook-by-stage/
Decision Lab. (2022). Online shopping conversion of consumer packaged goods (CPG) from Facebook in Vietnam in 2022, by purchasing stage. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1299395/vietnam-cpg-online-shopping-conversion-from-facebook-by-stage/
Decision Lab. "Online Shopping Conversion of Consumer Packaged Goods (Cpg) from Facebook in Vietnam in 2022, by Purchasing Stage." Statista, Statista Inc., 17 Mar 2022, https://www.statista.com/statistics/1299395/vietnam-cpg-online-shopping-conversion-from-facebook-by-stage/
Decision Lab, Online shopping conversion of consumer packaged goods (CPG) from Facebook in Vietnam in 2022, by purchasing stage Statista, https://www.statista.com/statistics/1299395/vietnam-cpg-online-shopping-conversion-from-facebook-by-stage/ (last visited May 19, 2024)
Online shopping conversion of consumer packaged goods (CPG) from Facebook in Vietnam in 2022, by purchasing stage [Graph], Decision Lab, March 17, 2022. [Online]. Available: https://www.statista.com/statistics/1299395/vietnam-cpg-online-shopping-conversion-from-facebook-by-stage/