Digital marketing spends with the most impact during lockdown India 2021
About 75 percent of chief marketing officers surveyed in India reported that a large chunk of their marketing expenditure went to spreading awareness about health and wellness, and using technology to meet consumers' demands during the lockdown in 2021. This was followed by 63 percent of responses stating that a fair share of the spends were channeled into educating consumers about new ways of experiencing the brand's products and services through "how to" videos.