Participation in online games involving a luxury brand/ in-game items in 2021
According to a survey conducted in spring 2021, 55 percent of respondents from the United States, China, Europe, and other countries stated to have been part of a virtual online game that involved a luxury brand. This share of respondents also bought in-game items there. By comparison: 33 percent of respondents were part of these games, but did not buy in-game items.