Sources introducing shoppers to Cyber Weekend deals U.S. 2021

According to a September 2021 survey, the majority of responding U.S. Cyber Weekend shoppers said they heard about the weekend's deals digitally. Online advertisements were cited by 68 percent of respondents, while promotional emails and social media were cited by a respective 58 and 53 percent. According to survey results, 28 percent of respondents said they consulted physical catalogues or toy books to find out about sales.

Sources first introducing shoppers to Black Friday/Cyber Monday deals in the United States as of September 2021

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

October 2021

More information

Region

United States

Survey time period

September 17, 2021

Number of respondents

1,019 respondents

Special properties

among individuals who typically participate in Black Friday / Cyber Weekend shopping

Supplementary notes

To the question: "How do you typically find out about sales & deals for the weekend of Black Friday/Cyber Monday?"
The source does not provide the age of respondents or the type of survey conducted.
Percentage points exceeding 100 percent are probably due to rounding.

Citation formats