most popular online shopping category among shoppers in the country.
According to a survey conducted in Vietnam in 2022, around 16 percent of respondents confirmed having purchased over 50 items online, while 33 percent of them bought less than ten products or services. In that year, clothing, footwear, and cosmetics were the Average number of products and services purchased per online shopper in Vietnam in 2022
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iDea. (July 25, 2023). Average number of products and services purchased per online shopper in Vietnam in 2022 [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1250892/vietnam-number-of-items-bought-online-per-online-shopper/
iDea. "Average number of products and services purchased per online shopper in Vietnam in 2022." Chart. July 25, 2023. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1250892/vietnam-number-of-items-bought-online-per-online-shopper/
iDea. (2023). Average number of products and services purchased per online shopper in Vietnam in 2022. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1250892/vietnam-number-of-items-bought-online-per-online-shopper/
iDea. "Average Number of Products and Services Purchased per Online Shopper in Vietnam in 2022." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/1250892/vietnam-number-of-items-bought-online-per-online-shopper/
iDea, Average number of products and services purchased per online shopper in Vietnam in 2022 Statista, https://www.statista.com/statistics/1250892/vietnam-number-of-items-bought-online-per-online-shopper/ (last visited May 19, 2024)
Average number of products and services purchased per online shopper in Vietnam in 2022 [Graph], iDea, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/1250892/vietnam-number-of-items-bought-online-per-online-shopper/