An international survey run across six countries (the United States, Mexico, Brazil, Colombia, Argentina and Germany) in 2020 found that consumers placed the highest monetary worth on their bank and fingerprint data when it came to sharing these features with organizations. Bank account balance, rated number one in terms of value, was worth 8.44 U.S. dollars a month to consumers. Meanwhile, consumers cared significantly less when it came to sharing their location information.
How much privacy is worth to consumers: perceived monthly value of personal data types in 2020 (in U.S. dollars)
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Other statistics that may interest you Impact of cybercrime on internet users in the United Kingdom (UK)
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Actions taken for online safety
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Further related statistics
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- Russia: willingness to share personal information in exchange for benefits 2016
- Germany: willingness to share personal information in exchange for benefits 2016
- Level of concern about surveillance in private spaces in Belgium 2015
- Level of concern about mobile phone surveillance in the Benelux 2015
- Physicians that believe sharing ePHI is important for quality healthcare in US 2017
- Share of users trusting data protection on e-commerce websites in Italy 2018
- Share of users trusting data protection by public institutions in Italy 2018
- Canadians who trust Facebook with their personal information 2018
- Measures taken to protect online privacy in the Netherlands 2017
- Share of users afraid to be victims of cyberattacks in Italy 2018
- Less common actions undertaken to protect data online Australia 2018
- Global consumer willingness to pay social media providers for data protection 2018
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- Measures taken to protect online privacy in the Netherlands 2017
- Share of users afraid to be victims of cyberattacks in Italy 2018
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- Likelihood of sharing personal data for a fair price in the UK 2021
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Technology Policy Institute. (March 3, 2020). How much privacy is worth to consumers: perceived monthly value of personal data types in 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved May 25, 2024, from https://www.statista.com/statistics/1237098/value-of-privacy-to-consumers/
Technology Policy Institute. "How much privacy is worth to consumers: perceived monthly value of personal data types in 2020 (in U.S. dollars)." Chart. March 3, 2020. Statista. Accessed May 25, 2024. https://www.statista.com/statistics/1237098/value-of-privacy-to-consumers/
Technology Policy Institute. (2020). How much privacy is worth to consumers: perceived monthly value of personal data types in 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: May 25, 2024. https://www.statista.com/statistics/1237098/value-of-privacy-to-consumers/
Technology Policy Institute. "How Much Privacy Is worth to Consumers: Perceived Monthly Value of Personal Data Types in 2020 (in U.S. Dollars)." Statista, Statista Inc., 3 Mar 2020, https://www.statista.com/statistics/1237098/value-of-privacy-to-consumers/
Technology Policy Institute, How much privacy is worth to consumers: perceived monthly value of personal data types in 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/1237098/value-of-privacy-to-consumers/ (last visited May 25, 2024)
How much privacy is worth to consumers: perceived monthly value of personal data types in 2020 (in U.S. dollars) [Graph], Technology Policy Institute, March 3, 2020. [Online]. Available: https://www.statista.com/statistics/1237098/value-of-privacy-to-consumers/