Between 2014 and 2020, fashion and beauty attracted 54 percent of investment funds among internet first brands from the D2C category. Around another quarter of the overall funding went into the home improvement segment.
Share of investment funding for direct to consumer internet first brands in India from 2014 to 2020, by segment
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Praxis Global Alliance. (March 4, 2021). Share of investment funding for direct to consumer internet first brands in India from 2014 to 2020, by segment [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1232333/india-share-of-internet-first-brand-funds-in-the-d2c-category-by-segment/
Praxis Global Alliance. "Share of investment funding for direct to consumer internet first brands in India from 2014 to 2020, by segment." Chart. March 4, 2021. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1232333/india-share-of-internet-first-brand-funds-in-the-d2c-category-by-segment/
Praxis Global Alliance. (2021). Share of investment funding for direct to consumer internet first brands in India from 2014 to 2020, by segment. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1232333/india-share-of-internet-first-brand-funds-in-the-d2c-category-by-segment/
Praxis Global Alliance. "Share of Investment Funding for Direct to Consumer Internet First Brands in India from 2014 to 2020, by Segment." Statista, Statista Inc., 4 Mar 2021, https://www.statista.com/statistics/1232333/india-share-of-internet-first-brand-funds-in-the-d2c-category-by-segment/
Praxis Global Alliance, Share of investment funding for direct to consumer internet first brands in India from 2014 to 2020, by segment Statista, https://www.statista.com/statistics/1232333/india-share-of-internet-first-brand-funds-in-the-d2c-category-by-segment/ (last visited May 13, 2024)
Share of investment funding for direct to consumer internet first brands in India from 2014 to 2020, by segment [Graph], Praxis Global Alliance, March 4, 2021. [Online]. Available: https://www.statista.com/statistics/1232333/india-share-of-internet-first-brand-funds-in-the-d2c-category-by-segment/