According to a survey conducted in 2020 in Japan, the leading factor consumers take into consideration in the purchase of rice was the price. While more than half of respondents agreed that price, region of origin, and product type were important factors when buying rice, only around five percent would pay attention to the nutritional value of product varieties.
Most important criteria for purchasing rice in Japan as of 2020
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Cabinet Office Japan. (January 15, 2021). Most important criteria for purchasing rice in Japan as of 2020 [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/1229158/japan-purchase-criteria-rice/
Cabinet Office Japan. "Most important criteria for purchasing rice in Japan as of 2020." Chart. January 15, 2021. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/1229158/japan-purchase-criteria-rice/
Cabinet Office Japan. (2021). Most important criteria for purchasing rice in Japan as of 2020. Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/1229158/japan-purchase-criteria-rice/
Cabinet Office Japan. "Most Important Criteria for Purchasing Rice in Japan as of 2020." Statista, Statista Inc., 15 Jan 2021, https://www.statista.com/statistics/1229158/japan-purchase-criteria-rice/
Cabinet Office Japan, Most important criteria for purchasing rice in Japan as of 2020 Statista, https://www.statista.com/statistics/1229158/japan-purchase-criteria-rice/ (last visited May 09, 2024)
Most important criteria for purchasing rice in Japan as of 2020 [Graph], Cabinet Office Japan, January 15, 2021. [Online]. Available: https://www.statista.com/statistics/1229158/japan-purchase-criteria-rice/