Colombia: consumers willing to spend more for better and faster delivery 2020
e-commerce spending in the Latin American country was anticipated to grow nine percent.
During a 2020 survey, 43 percent of responding online consumers in Colombia said they were unwilling to pay extra for better and faster delivery. Those from the South American country who would pay an added fee, were mostly willing to pay up to five percent more of the product's price for quicker and better delivery, while just one percent said they would spend up to 50 percent more. Also that year,