Relevance of video service recommendations in the U.S. and Canada 2021, by type
According to a survey conducted in the second quarter of 2021 in North America, over half of respondents, who had access to virtual multichannel video programming distributors (vMVPDs), stated that recommendations for this service are always relevant. By contrast, the corresponding share for subscription video-on-demand services was only 33 percent of people interviewed.