E-commerce users in Africa 2019, by income
largest share of online shoppers in Africa. In particular, people aged 25 to 34 years represented over 30 percent of the total share.
In 2019, digital buyers in Africa were mostly people with low and middle incomes. According to Statista data, they made up 70 percent of the total share. High income shoppers represented 30 percent of all buyers. Young adults hold the