For 2021's Black Friday and Cyber Monday events, nearly 80 percent of Swedish consumers were expecting average discounts to be anywhere between 10 and 40 percent. In contrast, less than one in 20 consumers in Sweden expected prices to drop by an average of more than 60 percent during these sales events.
What do you expect the average discount to be on Black Friday and/or Cyber Monday?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Discount expectations for Black Friday among consumers in the Netherlands 2021
- Premium Statistic Familiarity with Black Friday & Cyber Monday in selected European countries 2021
- Premium Statistic Most important factors when shopping online in Finland 2019
- Premium Statistic Most popular online shops among consumers in Finland 2019
- Premium Statistic Share of goods purchased online in Finland 2019, by product category
- Premium Statistic Share of consumers who prefer Finnish online shops after the COVID-19 outbreak 2020
- Premium Statistic Share of people shopping online due to the COVID-19 pandemic in Finland 2020
- Premium Statistic Share of people buying groceries online during the COVID-19 outbreak in Finland 2020
- Premium Statistic Share of people considering buying groceries online due to COVID-19 in Finland 2020
- Premium Statistic Share of people buying groceries online before COVID-19 outbreak in Finland 2020
About the region
8
- Premium Statistic Most preferred payment methods for online purchases in Nordic countries 2022
- Premium Statistic Leading payment methods for online shopping in Sweden 2021
- Premium Statistic Importance of choosing delivery method and location in the Nordics 2019
- Premium Statistic Foreign webshops used by consumers in Sweden 2019, by country
- Premium Statistic Leading webshops for physical products in Sweden 2022
- Basic Statistic Christmas gift shopping online in Sweden 2016-2022
- Premium Statistic Sustainable actions among Swedish online retailers in 2021
- Premium Statistic Mobile online shoppers share in Sweden 2021
Selected statistics
1
Other regions
9
- Premium Statistic Share of individuals who shop online in the Netherlands 2012-2023, by gender
- Premium Statistic Most common purchases by online shoppers in the UAE as of January 2013
- Premium Statistic Online shopper penetration rate in Bulgaria 2004-2020, by region
- Premium Statistic Growth in e-commerce sales due to COVID-19 in Finland 2020, by age group
- Premium Statistic Monthly average expenditure on online shopping South Korea 2022
- Premium Statistic Projected digital buyer penetration in Russia 2014-2017
- Premium Statistic Australia: digital buyer penetration 2013-2018
- Premium Statistic Asia Pacific: number of digital buyers 2014-2019
- Premium Statistic Middle East & Africa: number of digital buyers 2014-2019
Related statistics
9
- Premium Statistic UK consumers: Online Christmas shopping reasons 2019
- Premium Statistic UK consumers: Christmas shopping timeline by gender 2018
- Premium Statistic Changed shopping behavior due to COVID-19 in the Netherlands 2021
- Premium Statistic Changed shopping behavior due to COVID-19 in Sweden 2021
- Premium Statistic Sales season discount rates that would lead consumers to shop U.S. 2021
- Premium Statistic Share of frequent online shoppers in the U.S. 2021, by channel
- Premium Statistic Share of Canadians that shopped online and offline 2021, by generation
- Premium Statistic U.S. generations shopping online and offline 2021
- Premium Statistic U.S. generations that frequently shopping online and offline 2021
Further related statistics
6
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Computer software: Online purchasing in Great Britain 2020, by age group
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Unique visitors to most popular online retailers in India 2014
- India: leading e-commerce categories 2013, by sales
Further Content: You might find this interesting as well
Statistics
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Computer software: Online purchasing in Great Britain 2020, by age group
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Unique visitors to most popular online retailers in India 2014
- India: leading e-commerce categories 2013, by sales
Simon-Kucher & Partners. (November 23, 2021). What do you expect the average discount to be on Black Friday and/or Cyber Monday? [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1188975/expectations-regarding-black-friday-and-cyber-monday-discounts-in-sweden/
Simon-Kucher & Partners. "What do you expect the average discount to be on Black Friday and/or Cyber Monday?." Chart. November 23, 2021. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1188975/expectations-regarding-black-friday-and-cyber-monday-discounts-in-sweden/
Simon-Kucher & Partners. (2021). What do you expect the average discount to be on Black Friday and/or Cyber Monday?. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1188975/expectations-regarding-black-friday-and-cyber-monday-discounts-in-sweden/
Simon-Kucher & Partners. "What Do You Expect The Average Discount to Be on Black Friday And/or Cyber Monday?." Statista, Statista Inc., 23 Nov 2021, https://www.statista.com/statistics/1188975/expectations-regarding-black-friday-and-cyber-monday-discounts-in-sweden/
Simon-Kucher & Partners, What do you expect the average discount to be on Black Friday and/or Cyber Monday? Statista, https://www.statista.com/statistics/1188975/expectations-regarding-black-friday-and-cyber-monday-discounts-in-sweden/ (last visited May 16, 2024)
What do you expect the average discount to be on Black Friday and/or Cyber Monday? [Graph], Simon-Kucher & Partners, November 23, 2021. [Online]. Available: https://www.statista.com/statistics/1188975/expectations-regarding-black-friday-and-cyber-monday-discounts-in-sweden/