In 2019, direct e-commerce channels had the highest traffic among Southeast Asian countries, with direct channels accounting for 55.4 percent of the traffic in Thailand. Comparatively, paid e-commerce channels accounted for just 3.2 percent of all traffic in Thailand in 2019.
Distribution of traffic received among e-commerce channels in Southeast Asia in 2019, by country and type
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Duration of e-commerce web visits SEA 2019 by country
- Premium Statistic Most accessed mobile shopping Android applications South Korea 2023
- Premium Statistic Revenue of fashion and accessories via mail order or the internet in Norway 2008-2021
- Basic Statistic Net consumer online sales of bol.com 2012-2022
- Premium Statistic Share of web sales of companies in France 2019, by sales platform
- Premium Statistic E-commerce basket size SEA 2019 by sale event
- Basic Statistic Alibaba's annual revenue FY 2013-FY 2023
- Premium Statistic Pinduoduo's annual revenue 2016-2022
- Premium Statistic Most used marketplaces by e-commerce companies in Italy 2023
- Basic Statistic Alibaba's segment revenue distribution Q4 2023
About the region
10
- Premium Statistic E-commerce penetration rate ASEAN 2014-2025
- Premium Statistic E-commerce sales ASEAN 2014-2025
- Premium Statistic Share of preference in online banking services in the UAE by activity 2016
- Premium Statistic Share of interest in online banking services in Saudi Arabia by offer 2016
- Premium Statistic Share of interest in opening an account with a bank in Saudi Arabia 2016
- Premium Statistic Share of interest in online banking services in UAE by offer 2016
- Premium Statistic Willingness to open a online bank account without physical branch in the UAE 2016
- Premium Statistic Share of willingness to migrate banking services to online in the UAE by product 2016
- Premium Statistic Share of online banking preference in Saudi Arabia by activity 2016
- Premium Statistic E-commerce market volume SEA 2021-2030, by country
Selected statistics
1
Other regions
10
- Premium Statistic Allegro among popular e-commerce platforms in the world in Poland 2021, by visits
- Premium Statistic Argentina: number of vendors on Cyber Monday 2015-2020
- Premium Statistic Leading online mass merchandiser sites Australia 2017, by unique audience
- Premium Statistic Key features for purchasing beauty products Thailand 2018
- Premium Statistic Brazil: wholesale revenue 2018-2019, by model & product
- Premium Statistic Desktop traffic of leading online fashion retailers in the Netherlands 2017-2019
- Basic Statistic Etsy: share of international sellers 2020, by country
- Premium Statistic Colombia: online consumer products sales share 2020, by model
- Basic Statistic Share of consumers cancelling a purchase online in the Nordics 2019
- Premium Statistic Number of social commerce employees in China 2014-2020
Related statistics
10
- Premium Statistic Number of monthly web visits on Lazada SEA H1 2020, by country
- Premium Statistic Number of monthly web visits on Shopee SEA 2020, by country
- Premium Statistic Number of active buyers on Alibaba in Myanmar 2015-2017
- Premium Statistic Number of active buyers on Alibaba in Nepal 2015-2017
- Premium Statistic Number of registered sellers on Alibaba in Bangladesh 2015-2017
- Premium Statistic Number of registered sellers on Alibaba in Cambodia 2015-2017
- Premium Statistic Number of registered sellers on Alibaba in Myanmar 2015-2017
- Premium Statistic Number of registered sellers on Alibaba in Nepal 2015-2017
- Premium Statistic Number of active buyers on Alibaba in Bangladesh 2015-2017
- Premium Statistic Number of active buyers on Alibaba in Cambodia 2015-2017
Further related statistics
10
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Unique visitors to most popular online retailers in India 2014
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Computer software: Online purchasing in Great Britain 2020, by age group
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Global PC sales via direct salesforces 2010, by vendor
Further Content: You might find this interesting as well
Statistics
- Leading online retailers in Southeast Asia 2020, by monthly visits
- Travel arrangements: Online purchasing in Great Britain 2019, by demographic
- Unique visitors to most popular online retailers in India 2014
- Consumer electronics: Online purchasing in Great Britain 2020, by demographic
- Computer software: Online purchasing in Great Britain 2020, by age group
- Use of smartphones by shoppers in retail stores in Italy in 2015
- Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
- Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
- Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
- Global PC sales via direct salesforces 2010, by vendor
Marketing in Asia. (March 12, 2020). Distribution of traffic received among e-commerce channels in Southeast Asia in 2019, by country and type [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1177539/sea-distribution-of-e-commerce-traffic-by-country-and-type/
Marketing in Asia. "Distribution of traffic received among e-commerce channels in Southeast Asia in 2019, by country and type." Chart. March 12, 2020. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1177539/sea-distribution-of-e-commerce-traffic-by-country-and-type/
Marketing in Asia. (2020). Distribution of traffic received among e-commerce channels in Southeast Asia in 2019, by country and type. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1177539/sea-distribution-of-e-commerce-traffic-by-country-and-type/
Marketing in Asia. "Distribution of Traffic Received among E-commerce Channels in Southeast Asia in 2019, by Country and Type." Statista, Statista Inc., 12 Mar 2020, https://www.statista.com/statistics/1177539/sea-distribution-of-e-commerce-traffic-by-country-and-type/
Marketing in Asia, Distribution of traffic received among e-commerce channels in Southeast Asia in 2019, by country and type Statista, https://www.statista.com/statistics/1177539/sea-distribution-of-e-commerce-traffic-by-country-and-type/ (last visited May 11, 2024)
Distribution of traffic received among e-commerce channels in Southeast Asia in 2019, by country and type [Graph], Marketing in Asia, March 12, 2020. [Online]. Available: https://www.statista.com/statistics/1177539/sea-distribution-of-e-commerce-traffic-by-country-and-type/