Most popular U.S. retail brands on social media during Black Friday 2019
During Black Friday on November 29, 2019, the most popular retail brand in the United States, with 1 million cross-platform social media actions, was Fashion Nova. Fashion Nova is a fast fashion retail company that was founded in 2006 and headquartered in Los Angeles, California. Additionally, the second most-popular retail brand on Black Friday was Foot Locker, with 760 thousand cross-platform social media actions. The month of November in the United States ends with the Black Friday shopping holiday in which retailers offer wide-ranging discounts and sales.