Age has an influence on the type of content Italian users watch on YouTube. A survey conducted in March/April 2019 showed that 16 to 24 years old respondents had a disproportionate interest (56 percent) in particular for influencers/youtubers channels, compared to a modest 28 percent on average for the other three groups. Watching or listening to music videos seemed to be popular across all ages, while brands and products channels were of much more interest for the 25-44 age-group than for the youngest and oldest group. It is interesting to note a keen interest (60 percent of the respondents) in video tutorials for the oldest age-group.
What do you watch on YouTube?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Type of YouTube content watched in Italy 2019, by macro-region
- Premium Statistic Type of YouTube content watched by the influencers audience in Italy 2019
- Premium Statistic Type of YouTube content watched in Italy 2019, by gender
- Premium Statistic Most popular YouTube channels among teenagers in Germany 2023
- Basic Statistic Spotify: most streamed weekly tracks in the U.S. 2022
- Basic Statistic Spotify: artists with the most monthly listeners worldwide 2023
- Basic Statistic Spotify: most streamed weekly tracks worldwide 2022
- Premium Statistic Most viewed YouTube channels in Czechia in 2021
- Basic Statistic Spotify: most streamed weekly tracks in the United Kingdom (UK) 2021
- Premium Statistic Leading YouTube content creators India 2021, by number of views
About the region
10
- Premium Statistic Preferences about YouTube content in Italy 2017, by type
- Premium Statistic Italy: number of podcast listeners 2018-2023
- Premium Statistic Leading radio channels on YouTube in Italy 2020
- Basic Statistic Italy: rising beauty influencers on YouTube 2020
- Premium Statistic Italy: leading beauty influencers on YouTube 2020
- Basic Statistic Leading entertainment creators on YouTube in Italy 2019
- Basic Statistic Rising entertainment creators on YouTube in Italy 2019
- Premium Statistic Italy: most popular podcast content 2018, by percentage
- Basic Statistic Italy: opinion on podcasts 2018, by percentage
- Basic Statistic Italy: average monthly time spent on YouTube 2018, by age group
Selected statistics
1
Other regions
10
- Premium Statistic Leading YouTube channels in Poland 2023, by subscribers
- Premium Statistic Top ten alcohol brands on YouTube in Australia 2020, by total uploaded video views
- Premium Statistic Most popular YouTube gaming streamers in Russia 2023, by subscribers
- Premium Statistic Types of video content watched on Facebook and YouTube 2016
- Premium Statistic Most commonly used genre of video contents South Korea 2018
- Premium Statistic Top ten coffee and tea brands on YouTube Pakistan 2018 by total uploaded video views
- Premium Statistic Argentina: top YouTube content genres 2019
- Premium Statistic Top ten coffee and tea brands on YouTube in Vietnam 2020, by uploaded video views
- Premium Statistic Brazil: favorite streaming platforms among pop culture consumers 2017
- Basic Statistic Top 200 Spotify track streaming totals per week in the UK January-October 2020
Related statistics
10
- Basic Statistic Most popular YouTube content categories 2018, by uploads
- Premium Statistic Italy: YouTube videos optimal length 2018
- Premium Statistic Global YouTube celebrity or vlogger viewership 2016, by age group
- Premium Statistic Leading global YouTube activities 2016
- Basic Statistic U.S. Millennials daily YouTube access rate 2015, by ethnicity
- Basic Statistic Most popular YouTube channel types 2016, by engagement
- Basic Statistic Most popular French YouTube channels as of 2024, by number of subscribers
- Premium Statistic Leading YouTube channels in Denmark 2024, by number of subscribers
- Premium Statistic Leading YouTube channels in Sweden 2024, by number of subscribers
- Premium Statistic Leading YouTube channels in Norway 2024, by number of subscribers
Further related statistics
1
Further Content: You might find this interesting as well
Ipsos. (June 5, 2020). What do you watch on YouTube? [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1125312/type-of-youtube-content-watched-in-italy-by-age-group/
Ipsos. "What do you watch on YouTube?." Chart. June 5, 2020. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1125312/type-of-youtube-content-watched-in-italy-by-age-group/
Ipsos. (2020). What do you watch on YouTube?. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1125312/type-of-youtube-content-watched-in-italy-by-age-group/
Ipsos. "What Do You Watch on Youtube?." Statista, Statista Inc., 5 Jun 2020, https://www.statista.com/statistics/1125312/type-of-youtube-content-watched-in-italy-by-age-group/
Ipsos, What do you watch on YouTube? Statista, https://www.statista.com/statistics/1125312/type-of-youtube-content-watched-in-italy-by-age-group/ (last visited May 16, 2024)
What do you watch on YouTube? [Graph], Ipsos, June 5, 2020. [Online]. Available: https://www.statista.com/statistics/1125312/type-of-youtube-content-watched-in-italy-by-age-group/