According to a survey among affluent Millennials in Vietnam, around 49 percent of respondents bought products from overseas shopping malls. The study implies that shoppers mostly looked for well-known brands with products not yet available in Vietnam.
Shopping behavior of travel shoppers among affluent Millennials in Vietnam in 2019
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Intage. (December 10, 2019). Shopping behavior of travel shoppers among affluent Millennials in Vietnam in 2019 [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/1111425/vietnam-travel-shopping-behavior-of-affluent-millennials/
Intage. "Shopping behavior of travel shoppers among affluent Millennials in Vietnam in 2019." Chart. December 10, 2019. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/1111425/vietnam-travel-shopping-behavior-of-affluent-millennials/
Intage. (2019). Shopping behavior of travel shoppers among affluent Millennials in Vietnam in 2019. Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/1111425/vietnam-travel-shopping-behavior-of-affluent-millennials/
Intage. "Shopping Behavior of Travel Shoppers among Affluent Millennials in Vietnam in 2019." Statista, Statista Inc., 10 Dec 2019, https://www.statista.com/statistics/1111425/vietnam-travel-shopping-behavior-of-affluent-millennials/
Intage, Shopping behavior of travel shoppers among affluent Millennials in Vietnam in 2019 Statista, https://www.statista.com/statistics/1111425/vietnam-travel-shopping-behavior-of-affluent-millennials/ (last visited May 09, 2024)
Shopping behavior of travel shoppers among affluent Millennials in Vietnam in 2019 [Graph], Intage, December 10, 2019. [Online]. Available: https://www.statista.com/statistics/1111425/vietnam-travel-shopping-behavior-of-affluent-millennials/