J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowAs of August 2023, out-of-home (OOH) advertising reached at least 88 percent of the population surveyed in the 12 displayed Brazilian metropolitan regions. In the Federal District – where the capital, Brasília, is located – and Recife, the monthly reach stood at 95 percent. OOH ads' average monthly reach in Brazil fell just below 90 percent in 2023.
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