According to an online survey conducted in November 2019, around 32 percent of Japanese internet users in their 20s were using subscription video on demand (SVoD) services. The share was almost equally high among people aged between 17 and 19 years old, while older generations used the services to a lesser degree. Among those who did not already use such services, older generations were also much less likely to be interested in using them in the future.
Share of internet users who use or plan to use subscription video on demand (SVoD) services in Japan as of November 2019, by age group
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Marketing Research Camp. (December 18, 2019). Share of internet users who use or plan to use subscription video on demand (SVoD) services in Japan as of November 2019, by age group [Graph]. In Statista. Retrieved May 09, 2024, from https://www.statista.com/statistics/1097034/japan-share-internet-users-use-or-plan-to-use-svod-by-age-group/
Marketing Research Camp. "Share of internet users who use or plan to use subscription video on demand (SVoD) services in Japan as of November 2019, by age group." Chart. December 18, 2019. Statista. Accessed May 09, 2024. https://www.statista.com/statistics/1097034/japan-share-internet-users-use-or-plan-to-use-svod-by-age-group/
Marketing Research Camp. (2019). Share of internet users who use or plan to use subscription video on demand (SVoD) services in Japan as of November 2019, by age group. Statista. Statista Inc.. Accessed: May 09, 2024. https://www.statista.com/statistics/1097034/japan-share-internet-users-use-or-plan-to-use-svod-by-age-group/
Marketing Research Camp. "Share of Internet Users Who Use or Plan to Use Subscription Video on Demand (Svod) Services in Japan as of November 2019, by Age Group." Statista, Statista Inc., 18 Dec 2019, https://www.statista.com/statistics/1097034/japan-share-internet-users-use-or-plan-to-use-svod-by-age-group/
Marketing Research Camp, Share of internet users who use or plan to use subscription video on demand (SVoD) services in Japan as of November 2019, by age group Statista, https://www.statista.com/statistics/1097034/japan-share-internet-users-use-or-plan-to-use-svod-by-age-group/ (last visited May 09, 2024)
Share of internet users who use or plan to use subscription video on demand (SVoD) services in Japan as of November 2019, by age group [Graph], Marketing Research Camp, December 18, 2019. [Online]. Available: https://www.statista.com/statistics/1097034/japan-share-internet-users-use-or-plan-to-use-svod-by-age-group/