KOL (influencer) impression number of Sina Weibo in China 2019, by KOL type
social media platforms in China. As of early 2019, a micro KOL could gain an approximately 200 thousand impressions per post on Sina Weibo. KOL is the specific term for influencers in China. Based on the follower number and influence scale, influencers are classified into four different classes in China.
Sina Weibo is one of the most popular