Almost a quarter (24 percent) of the total spend by campaigners on marketing, media, and market research for the EU Referendum in the UK in 2016 was on social media/data analytics. Another 23 percent went to advertising agencies.
Share of total spend on marketing, media, and market research by campaigners for the EU Referendum in the United Kingdom (UK) as of 2017
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Oxford University Press. (June 1, 2018). Share of total spend on marketing, media, and market research by campaigners for the EU Referendum in the United Kingdom (UK) as of 2017 [Graph]. In Statista. Retrieved May 16, 2024, from https://www.statista.com/statistics/1035416/breakdown-of-marketing-spend-by-campaigners-on-the-eu-referendum-in-the-uk/
Oxford University Press. "Share of total spend on marketing, media, and market research by campaigners for the EU Referendum in the United Kingdom (UK) as of 2017." Chart. June 1, 2018. Statista. Accessed May 16, 2024. https://www.statista.com/statistics/1035416/breakdown-of-marketing-spend-by-campaigners-on-the-eu-referendum-in-the-uk/
Oxford University Press. (2018). Share of total spend on marketing, media, and market research by campaigners for the EU Referendum in the United Kingdom (UK) as of 2017. Statista. Statista Inc.. Accessed: May 16, 2024. https://www.statista.com/statistics/1035416/breakdown-of-marketing-spend-by-campaigners-on-the-eu-referendum-in-the-uk/
Oxford University Press. "Share of Total Spend on Marketing, Media, and Market Research by Campaigners for The Eu Referendum in The United Kingdom (Uk) as of 2017." Statista, Statista Inc., 1 Jun 2018, https://www.statista.com/statistics/1035416/breakdown-of-marketing-spend-by-campaigners-on-the-eu-referendum-in-the-uk/
Oxford University Press, Share of total spend on marketing, media, and market research by campaigners for the EU Referendum in the United Kingdom (UK) as of 2017 Statista, https://www.statista.com/statistics/1035416/breakdown-of-marketing-spend-by-campaigners-on-the-eu-referendum-in-the-uk/ (last visited May 16, 2024)
Share of total spend on marketing, media, and market research by campaigners for the EU Referendum in the United Kingdom (UK) as of 2017 [Graph], Oxford University Press, June 1, 2018. [Online]. Available: https://www.statista.com/statistics/1035416/breakdown-of-marketing-spend-by-campaigners-on-the-eu-referendum-in-the-uk/