Popular SPA clothing brands among Millennials and Gen Z South Korea 2019
According to a survey in South Korea in 2019, SPAO was the most popular SPA (fast fashion) clothing brand among Millennials and Generation Zs (aged 19 to 34) in South Korea, followed closely by ZARA and TOPTEN10. In fourth place was Giordano, which scored relatively highly among older Millennials and working people, while Uniqlo in fifth place score high in brand familiarity but had low brand loyalty.