Distribution of revenues of IFK Norrköping 2017-2019, by source
In 2019, 21 percent of the revenue of IFK Norrköping was generated from advertising and sponsorship. That was five percent more, when compared to the previous year. Furthermore, the revenue of ticket sales amouted to 16 percent. Accordingly, the revenue of TV rights and other matters decreased in that time period. IFK Norrköping is a Swedish football club playing in the professional Allsvenskan league, in which it placed fifth in 2019.