Car ownership by make / brand in Germany 2024

We asked German consumers about "Car ownership by make / brand" and found that "BMW" takes the top spot, while "Nissan" is at the other end of the ranking.
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Car ownership by make / brand in Germany as of March 2024

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Number of respondents

4,890 respondents

Age group

18-64 years

Special properties

respondents who have a car available in their household

Supplementary notes

During the survey, the question was phrased as follows: "What brand is your primarily used car?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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