South Asia: alcoholic drinks market revenue by segment 2027

The revenue of the alcoholic drinks market in South Asia amounted to nearly 50 billion U.S. dollars in 2022, according to the Statista Consumer Market Outlook. Spirits were the largest segment of alcoholic drinks in South Asia, with over 34 billion U.S. dollars in revenue in 2022.

Revenue of alcoholic drinks market in South Asia from 2019 to 2022, with forecasts until 2027, by segment (in billion U.S. dollars)

Characteristic	Beer	Cider, perry, and rice wine	Hard seltzer	Spirits	Wine
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Supplementary notes

* Forecast

The data encompasses B2C enterprises. Figures are based on total consumer spending on alcoholic beverages, which comprises all private household spending on alcoholic beverages including at-home, out-of-home, as well as online and offline spendings.

All figures are estimates. A detailed methodology can be found on Statista Consumer Market Insights.

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