Buzz of consumer electronics online shops in Brazil 2023, by brand
In 2023, when it came to media buzz of consumer electronics online shops in Brazil, Amazon was leading the way with 68 percent of respondents stating that they had seen mentions of the brand in the media, on social media, or in advertising in the past 3 months. Second was Magazine Luiza, with 65 percent of people reporting to have seen the brand in media.