Smirnoff brand profile in the United States 2022
When it comes to spirits drinkers, brand awareness of Smirnoff is at 89% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Smirnoff in the United States?
In total, 35% of U.S. spirits drinkers say they like Smirnoff. However, in actuality, among the 89% of U.S. respondents who know Smirnoff, 39% of people like the brand.
What is the usage share of Smirnoff in the United States?
All in all, 28% of spirits drinkers in the United States use Smirnoff. That means, of the 89% who know the brand, 31% use them.
How loyal are the drinkers of Smirnoff?
Around 23% of spirits drinkers in the United States say they are likely to use Smirnoff again. Set in relation to the 28% usage share of the brand, this means that 82% of their drinkers show loyalty to the brand.
What's the buzz around Smirnoff in the United States?
In October 2022, about 16% of U.S. spirits drinkers had heard about Smirnoff in the media, on social media, or in advertising over the past three months. Of the 89% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Smirnoff in the United States.
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