IWC brand profile in Germany 2022
When it comes to watches users, brand awareness of IWC is at 25% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is IWC in Germany?
In total, 5% of German watches users say they like IWC. However, in actuality, among the 25% of German respondents who know IWC, 20% of people like the brand.
What is the usage share of IWC in Germany?
All in all, 3% of watches users in Germany use IWC. That means, of the 25% who know the brand, 12% use them.
How loyal are the owners of IWC?
Around 2% of watches users in Germany say they are likely to use IWC again. Set in relation to the 3% usage share of the brand, this means that 67% of their owners show loyalty to the brand.
What's the buzz around IWC in Germany?
In September 2022, about 3% of German watches users had heard about IWC in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around IWC in Germany.
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