Suave brand profile in the United States 2022
When it comes to deodorant users, brand awareness of Suave is at 87% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Suave in the United States?
In total, 24% of U.S. deodorant users say they like Suave. However, in actuality, among the 87% of U.S. respondents who know Suave, 28% of people like the brand.
What is the usage share of Suave in the United States?
All in all, 21% of deodorant users in the United States use Suave. That means, of the 87% who know the brand, 24% use them.
How loyal are the users of Suave?
Around 16% of deodorant users in the United States say they are likely to use Suave again. Set in relation to the 21% usage share of the brand, this means that 76% of their users show loyalty to the brand.
What's the buzz around Suave in the United States?
In September 2022, about 12% of U.S. deodorant users had heard about Suave in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Suave in the United States.
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