BIKE24 brand profile in Germany 2022
When it comes to sports and outdoor online shop users, brand awareness of BIKE24 is at 38% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BIKE24 in Germany?
In total, 10% of German sports and outdoor online shop users say they like BIKE24. However, in actuality, among the 38% of German respondents who know BIKE24, 26% of people like the brand.
What is the usage share of BIKE24 in Germany?
All in all, 7% of sports and outdoor online shop users in Germany use BIKE24. That means, of the 38% who know the brand, 18% use them.
How loyal are the customers of BIKE24?
Around 5% of sports and outdoor online shop users in Germany say they are likely to use BIKE24 again. Set in relation to the 7% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around BIKE24 in Germany?
In July 2022, about 7% of German sports and outdoor online shop users had heard about BIKE24 in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around BIKE24 in Germany.
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