Survey on spontaneous purchases on Black Friday and Cyber Monday in Germany in 2018

Published by
Kasia Davies,
Jan 16, 2023
On Black Friday and Cyber Monday in Germany in 2018, about 27 percent of respondents in Germany were most likely to spontaneously shop for clothing and shoes if they saw a good offer. This survey depicts which product categories respondents were most likely to spontaneously shop for if they saw a good offer on Black Friday and Cyber Monday.

When shopping on Black Friday/ Cyber Monday, in which of the following product categories would you spontaneously shop if you saw a good offer?

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Number of respondents

1,010 respondents

Age group

18 years and older

Supplementary notes

Multiple answers were possible.

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About the industry

9

About the region

10

Other regions

10

Related statistics

10

Further related statistics

10

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Topics

Black Friday in FranceU.S. Thanksgiving weekend shoppingBlack Friday in the UKChristmas gift shopping in FranceBlack Friday worldwide
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