Yihan Ma is a Greater China researcher specializing in retail, e-commerce, and consumer goods. Since joining Statista, she has focused on delivering the latest market trends of these sectors. Within the last year, she has compiled in-depth reports on China’s most recent e-commerce trends, including social commerce, cross-border e-commerce, and the Singles’ Day sales. Besides, her broad knowledge of China’s consumer market enables her to present complex business reports about China’s retail and consumer goods sector.
Yihan Ma
